02

Pitch

Category

Branding

Client

D&AD Live Brief

Year

2024

Role

Designer

With population within urban areas only increasing, room to breathe to play sport becomes harder and harder to come by, which leaves a lasting impact on the sportsman of tomorrow. The solution to this prominent issue is to create where it is deemed to

be impossible.

The idea of Adidas: Pitch is to use the power of imagination and creation to make things possible, through the use of a chalk based spray which acts as a temporary graffiti within the area, but has the

ability to be removed by rain or washing down.

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