02
Pitch
Category
Branding
Client
D&AD Live Brief
Year
2024
Role
Designer
With population within urban areas only increasing, room to breathe to play sport becomes harder and harder to come by, which leaves a lasting impact on the sportsman of tomorrow. The solution to this prominent issue is to create where it is deemed to be impossible.
The idea of Adidas: Pitch is to use the power of imagination and creation to make things possible, through the use of a chalk based spray which acts as a temporary graffiti within the area, but has the ability to be removed by rain or washing down.




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