Hi, this is Benjamin Parfitt, a British designer working (at) Human After All.
He received his BA(Hons) and Masters degree in graphic design from Falmouth University.
An iced latte lover, and an avid Arsenal fan. 



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Explore
2020

Brief 
Explore and discover prototype design solutions to present information to the public in relation to public access to the digital archive collection

Concept
⮑ As it stands, there are an estimated 425,000 3D objects held by the Science Museum, most of which aren’t on display as space has become an issue for the objects. A way to prevent this issue arising further sees the step in of augmented reality.

Using augmented reality will allow digital versions of the objects to be placed in the surroundings of the relevant curated exhibition space which will be aided by an application that will accompany each exhibition called ‘Explore’ and will be linked to the Science Museum’s digital archive collection to provide more insight about the object on screen. 

Services
⮑  Identity System, Application Design, Exhibition Design and Art Direction

MOT Supercenter

2020

Brief
⮑ Connect people with a new, upcoming premium vehicle service based in Cwmbran, Wales.

Concept
⮑ First coming to fruition in 2020, MOT Supercenter is a vehicle servicing company based in Cwmbran, Wales offering premium servicing at an affordable price for their consumers and without the hassle.

With the idea of minimal fuss and hassle in mind, the direction proposed to MOT Supercenter uses a minimalistic approach to its design direction, tone of voice and written content to help prevent any unnecessary jargon involved and to provide MOT Supercenter with a strategical edge over people in the same market.

Services
⮑ Brand Identity, Art Direction, Strategy, Stationery Design, Motion Design and Website Design

Flexi–Read
2021 (On-going)



Brief
⮑ How can variable fonts be used as a tool for accessibility?

Concept
⮑ ‘Flexi-Read’ is a web browser extension which is a tool that allows people who have dyslexia be able to adjust type on the digital screen – ranging from spacing of the characters and words to the weight, height and weight of characters.

‘Flexi-Read’ uses variable fonts as the base typography format as variable fonts allow for more adaptability for different outcomes which helps enable a more unique and tailored adjustments for those who need it most.

Services
⮑ Brand Identity, Art Direction, Graphic Design and Website Design

Pitch

2018

Brief
⮑ Use the power of sport as a catalyst for change, with an innovative adidas product, service, brand experience or campaign for 17-25 year olds in a key city.

Concept
⮑ With population within urban areas only increasing, room to breathe to play sport becomes harder and harder to come by, which leaves a lasting impact on the sportsman of tomorrow. The solution to this prominent issue is to create where it is deemed to be impossible.

The idea of Adidas: Pitch is to use the power of imagination and creation to make things possible, through the use of a chalk based spray which acts as a temporary graffiti within the area, but has the ability to be removed by rain or washing down.

Services
⮑ Brand Identity, Art Direction, Graphic Design, Packaging Design and Motion Design

Virgin Impulse
D&AD 2019

Brief
⮑ Virgin Atlantic has an amazing new Flight + Hotel proposition. How can you encourage people to be more spontaneous and give it a try?

Concept 
 Virgin Atlantic has an amazing new Flight + Hotel proposition. How can you encourage people to be more spontaneous and give it a try?

The primary ‘idea’ to give Virgin Impulse a strategic edge and true USP is to create a digital interface that will allow users to book holiday spontaneously and quickly (approximately 5-10mins from open to booking) while feeling like they have control and ownership over their experience.

Services
⮑ Brand Identity, Web Design, Application Design and Motion Design


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