This has been achieved with a ‘Tinder Style’ rapid fire decision making section based on images of different types of locations. The answers you give the this will allow Virgin Impulse to search and give options of a multitude of ready-to-go holiday experiences, tailored to you.

The name ‘Impulse’ was selected to portray the fun and playful nature that this brand will relate to. The identity was chosen 

as a balance between sitting with Virgin Atlantic, and an individualistic, memorable identity.